Information Faster Blog

Displaying articles for: October 2013

Big Data analytics: what’s old is new again

Big Data Analytics.jpgMany consider Big Data analytics to be a new paradigm. In reality, the analytics of massive amounts of data has been in practice for years, particularly in the financial services, communications and manufacturing industries. Interestingly, one of the early pioneers was UPS, which used analytics in the '50s to improve operations.

 

Find out how companies are looking to ideas of the past to gather information for the future.

 

Guest Post by Kevin McConnell, Analytics Solutions & SI Alliances Global Leader at HP Software, Analytic Industry Solutions at Vertica Systems and Jeff Healey, Director of Product Marketing, HP Vertica

CIOs vs CMOs: Who’s biggest on Big Data?

alec_b&w.jpg

Alec Wagner is an associate editor for the Discover Performance blog.

 

Much like BYOD and SaaS, Big Data is infiltrating enterprises by making an end-run around IT. IDC forecasts that by 2016, LOB executives will be directly involved in 80 percent of new IT investments. As vendors make inroads by selling to LOBs—and getting chief marketing officers (CMOs) to sign the contracts—Big Data initiatives are as likely to be born in marketing as they are in IT.

 

To find out how this new environment is changing the roles of IT and marketing/LOBs, HP Discover Performance is hosting a webcast (with an introduction from Vertica VP Chris Selland) that brings a CIO and CMO together for a frank discussion of Big Data. Who should have control? 

Labels: Big Data
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About the Author(s)
  • This account is for guest bloggers. The blog post will identify the blogger.
  • For years I've been doing video and music production back and forth between Boston MA and New Orleans LA. Starting in 2010, I've began working with Vertica (now HP Vertica) in the marketing team, doing customer testimonials, product release videos, and website management. I'm fascinated by Big Data and the amazing things my badass team at HP Vertica has done and continues to do in the industry every day.
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