Using Big Data Analytics for Stronger Customer Support

Deloitte University Press just released the key findings from the 2013 social business global executive study and research project, focused on the increasing emphasis businesses are placing on social media and why some companies are lagging behind.

 

While social business has many facets, sentiment analysis and marketing intelligence is a growing trend in how we engage with customers. The report notes that “companies are connecting with dissatisfied customers before their complaints spread and providing support wherever customers gather online.”

 

Gaining that level of insight means analyzing mountains of data from personal blogs, Twitter, Facebook and all other forms of social media in real time to get a better understanding of customer needs. Extracting value from the volume, velocity and variety of data is a challenge to any organization.

 

 

Check out this video that visually explains a number of Big Data hurdles businesses are struggling to overcome and how HP solutions can help. The video points out that 90% of digital content created by 2015 will be mixed data types, so developing a strategy for dealing with structured, semi-structured and unstructured data is essential for any business hoping to get a return on information.

 

Learn more about how HP can help drive intelligent business decisions.

 

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