GameStop Corp. is the world’s largest multichannel video game retailer, with a retail network and family of brands that includes 6,650 company-operated stores in 15 countries worldwide and online at http://www.gamestop.com/. The network also includes: http://www.kongregate.com/, a leading browser-based game site; Game Informer® magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at http://www.GameStop.com/PC.
As part of their efforts to upgrade their analytics infrastructure to handle the massive traffic from their 21 million member PowerUp Rewards™ loyalty membership program, GameStop looked at Hadoop to see if the open source platform would handle their Big Data requirements. Ultimately, GameStop CIO Jeff Donaldson chose the HP Vertica Analytics Platform because his engineers, who are trained in working with traditional data warehousing solutions that use the SQL programming language, would be able to quickly transition to the open, standards-based HP Vertica Analytics Platform.
Recently, GameStop was featured in an article by Clint Boulton, reporter for the Wall Street Journal’s CIO Journal. In the article, “GameStop CIO: Hadoop Isn’t For Everyone,” Clint and Jeff Donaldson discuss the issues with implementing Hadoop and why a high-performance analytics platform like HP Vertica may be a better solution for Big Data success than Hadoop. According to Jeff Donaldson, “[Data management] is a hard enough of a business problem and we wanted to reduce the technology risk to near zero.”