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I came across some very interesting statistics last week about how long it takes to reach 50 million users, using different media…


By the good old telephone, it was estimated to have taken 75 years and via television a relatively paltry 13 years… but with the arrival of the internet and mobile devices we’re now seeing those drive down to literally days – it’s staggering that it took just  35 days for Angry Birds to reach 50 million users.  Yes, just seven weeks!


Obviously this is rather consumer-centric.  But in the B2B world we talk about an agile world. Shortening sales cycles, faster routes to market and speed of delivery are key, but are we really ready to embrace this level (and volume) of speed?  Now I know some people may think, or indeed argue, that we don’t need to, but let’s not forget that today’s consumers are our (B2B) customers of tomorrow.  So I, for one, definitely think it’s a case of embrace it today, ready for tomorrow!


So all this got me thinking about what impact does this then have on partners?  Or are partners already an integral component of this “speed chain”?  Do we need flexible partners to drive and support this trend?  Will organisations start partnering solely with companies that adopt such agile working practices and can meet such “instant” demands?  And are partners even rewarded for such agility?


There’s no doubt that the world is turning faster.  Keeping up, let alone getting ahead, is becoming increasingly harder.  I can’t see any other way of doing this than through partners… but what do you think?

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