HP Software EMEA Partner Blog

Announcing the latest HP Cloud & Automation Demo & POC Appliance 14.04!

Now you can instantly stand up and run fast, consistent end-to-end HP Cloud & Automation demos & POCs.

May & June webinars - UPDATED!

Choose among technical, sales and marketing trainings.

New Channel Rules of Engagement available now.

Important announcement from Anas Jwaied.

Download New Channel Rules of Engagement (agreed with Partner Advisory Board)

Global Partner Conference 2014 Highlights

Last month at the Global Partner Conference Meg Whitman revealed the new HP strategy focused around the New Style of IT. She strongly emphasized how crucial Channel partners are for the future of HP.

April webinars

Join sales, technical and marketing session.

HP Software EMEA Customer Forums 2014

This year the HP Software EMEA Customer Forums will be held in Istanbul, Turkey on May 6-8. We will have 4 dedicated Forums focused on the following areas within our software portfolio: Service and Portfolio Management, Application Delivery Management, Business Service Management, and Automation and Cloud Management

Have you heard about HP Software?

Check out HP Software infographic that shows summary of all what's important about us.

Boost your sales with the newly launched EMEA customer reference program for partners

Have a look at the new EMEA Reference Program for Partners that offers you the opportunity to create your own customer references assets to help you boost your sales.

So many webinars... in March - Updated

Here is webinars schedule for March :smileyhappy:

The Software Hunger Games – How will you defend yourselves?

To paraphrase Suzanne Collins, ‘Happy Marketing and may the odds be ever in your favor’.

So many webinars...

I know. We have many, many software related webinars. Here is a summary for February. I'll keep it updated.

Watch out for PartnerOne Software Certifications to expire this week

HP has identified a number of certifications which will be expiring on January 15th as previously communicated.

Expiration of one or more of the certifications you currently hold, could result in the loss of your company’s HP PartnerOne status and your HP ExpertONE benefits.  To see which of your certifications are expiring, please quickly check the list below.



The Partner Ecosystem

When I think about the word ecosystem, the first thing that springs to mind is the environment and organisms.  However for business, and in particular IT, I recently came across what I believe to be the perfect definition: ‘… network of suppliers, distributors, competitors and customers all work through competition and cooperation to advancesales of products(*).

Generate leads with HP and Zift Solutions

How the campaigns HP and Zift Solutions provide help our Partners have a strong competitive advantage? - by Gemma Parker

HP Discover 2013 - Facebook, Vertica and Big Data

Check out video from HP Discover Barcelona.

George Kadifa, Executive Vice President, HP Software, HP and Tim Campos, CIO Facebook are talking about how HP Vertica helps Facebook to profit from Big Data.

Webinar Alert : Best Methods to Tackle Webcast Syndication

Join the upcoming HP partner webinar on 15th of January 2014 (16:00 BST / 17:00 CET)  where we address some of the challenges that can arise when using webcast syndication.

HP Autonomy: Why should SMB embrace Big Data?

Big Data is made of structured and unstructured information, 10% structured information is the data bases, but Unstructured information is 90% of BigData and is ‘human information’ like emails, videos, tweets, facebook posts, call-center conversations, closed circuit TV footage, mobile phone calls, website clicks, you named.


And Bid Data is only getting bigger, 90% of the data in the world today was created within the last two years- 2.2 million Tb of new data is created every day - and probably all this figures are already outdated as we speak.


So, the Challenge is to drive “meaning” from the 100% of BigData and that challenge is relevant to all type and size of companies – let me give you a couple of  examples:

HP Discover 2013 - Backstage with HP Software

Watch behind the scenes videos and see what's going on the backstage of HP Discover in Barcelona.

And the Oscar goes to....

Find out which partner companies recieved recognition during the internal HPSW EMEA Summit event in Malta.

Tags: Enablement| sales

HAVEn Deep Dive for HP Partners at HP Discover in Barcelona

HP Partners are embracing HAVEn all over the world. We would like you to be part of this exciting journey.

Join HP Discover Event - HP Adoption Readiness Tool (ART) Enablement Boot Camp

Register for a 4 hour HP Adoption Readiness Tool (ART) Enablement Boot Camp taking place at HP Discover Barcelona on Monday December 9th


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About the Author(s)
  • Marketing professional with 4 years of experience in managing different kinds of communication. Passionate about copywriting and translations.
  • This account is for guest bloggers. The blog post will identify the blogger.
  • 12 years experienced Marketing professional specialized in innovative and disruptive technologies such as Cloud, Big Data, Mobility.
  • Over 3 years experience in marketing. Loves computer games and technology.
  • Manuel Rubio is the EMEA lead for HP Autonomy's Sales Business Solution and is a member of the EMEA Autonomy Management team. In this role, he is responsible for unlocking the value of Autonomy for HP account teams and clients, driving Autonomy growth across HP Software by leveraging the reach, expertise and client relationships of HP Software.
  • Mary is a member of HP’s ITSM product marketing team and is responsible for HP Service Anywhere. She has 20+ years of product marketing, product management, and channel/alliances experience. Mary joined HP in 2010 from an early-stage SaaS company providing hosted messaging and mobility services. She also has product management experience in the ITSM industry. Mary has a BS in Computer Science and a MBA in Marketing. Follow: @MaryRasmussen_
  • WW Sr Product Marketing Manager for HP ITPS VP of Apps & HP Load Runner
  • Marketing professional with 12 years of experience, specialized in channel marketing and social media
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