HP Software EMEA Partner Blog

Adam, how do I keep my partner satisfied?

It’s a question I’m asked every day. In an uncertain world of bankrupt banks and cash-strapped customers, it is all too easy to draw comfort from familiarity, and resist "fixing what ain't broken". But in the Software business, creatures of habit soon become fossils. So when I reviewed the results of the 2009 Software Partner Survey (which were, in the main, pretty good), I decided that "good enough" wasn't good enough, and set about looking into areas we could make improvements for the benefit of our most valuable resources - our partners. How could we keep you satisfied?

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About the Author(s)
  • Marketing professional with 4 years of experience in managing different kinds of communication. Passionate about copywriting and translations.
  • This account is for guest bloggers. The blog post will identify the blogger.
  • 12 years experienced Marketing professional specialized in innovative and disruptive technologies such as Cloud, Big Data, Mobility.
  • Over 3 years experience in marketing. Loves computer games and technology.
  • Manuel Rubio is the EMEA lead for HP Autonomy's Sales Business Solution and is a member of the EMEA Autonomy Management team. In this role, he is responsible for unlocking the value of Autonomy for HP account teams and clients, driving Autonomy growth across HP Software by leveraging the reach, expertise and client relationships of HP Software.
  • Mary is a member of HP’s ITSM product marketing team and is responsible for HP Service Anywhere. She has 20+ years of product marketing, product management, and channel/alliances experience. Mary joined HP in 2010 from an early-stage SaaS company providing hosted messaging and mobility services. She also has product management experience in the ITSM industry. Mary has a BS in Computer Science and a MBA in Marketing. Follow: @MaryRasmussen_
  • WW Sr Product Marketing Manager for HP ITPS VP of Apps & HP Load Runner
  • Marketing professional with 12 years of experience, specialized in channel marketing and social media
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