HP Software EMEA Partner Blog

Become a selling super star in Application Lifecycle Management, Business Service Management and It Performance Suite



HP Software is pleased to announce three (3) new Partner Sales Certification training offerings for Application Lifecycle Management, Business Service Management, and IT Performance Suite. Each virtual instructor-led training (VILT) is just one hour a day for five days, covering sales topics such as:


  • Business value
  • Market drivers /challenges / consequences
  • Key features and differentiators
  • Solution center and products supporting the products and solutions
  • Target Personas, discovery questioning and objection handling
  • Market Analysis and competition.
About the Author(s)
  • Marketing professional with 4 years of experience in managing different kinds of communication. Passionate about copywriting and translations.
  • Digital /Alliance and Channel, EMEA Software Marketing Intern
  • This account is for guest bloggers. The blog post will identify the blogger.
  • 11 years experienced business development and marketing professional specialized in innovative and disruptive technologies.
  • Over 3 years experience in marketing. Loves computer games and technology.
  • Manuel Rubio is the EMEA lead for HP Autonomy's Sales Business Solution and is a member of the EMEA Autonomy Management team. In this role, he is responsible for unlocking the value of Autonomy for HP account teams and clients, driving Autonomy growth across HP Software by leveraging the reach, expertise and client relationships of HP Software.
  • Mary is a member of HP’s ITSM product marketing team and is responsible for HP Service Anywhere. She has 20+ years of product marketing, product management, and channel/alliances experience. Mary joined HP in 2010 from an early-stage SaaS company providing hosted messaging and mobility services. She also has product management experience in the ITSM industry. Mary has a BS in Computer Science and a MBA in Marketing. Follow: @MaryR_Colorado
  • WW Sr Product Marketing Manager for HP ITPS VP of Apps & HP Load Runner
  • Marketing professional with 12 years of experience, specialized in channel marketing and social media
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