HP Software EMEA Partner Blog

Become a selling super star in Application Lifecycle Management, Business Service Management and It Performance Suite



HP Software is pleased to announce three (3) new Partner Sales Certification training offerings for Application Lifecycle Management, Business Service Management, and IT Performance Suite. Each virtual instructor-led training (VILT) is just one hour a day for five days, covering sales topics such as:


  • Business value
  • Market drivers /challenges / consequences
  • Key features and differentiators
  • Solution center and products supporting the products and solutions
  • Target Personas, discovery questioning and objection handling
  • Market Analysis and competition.

Why should mature QA organizations look after Application Lifecycle Management?

In the past, few IT organizations managed the quality of their applications by keeping business perspective in mind. Today IT managers are under constant pressure to increase the “business value” of IT. Managing application quality without a business perspective is no longer an option, but a necessity. New technologies, architectures, business trends and end-user expectations have changed the nature of IT organizations and applications. They have created an urgent need to rethink traditional application quality management practices and establish new disciplines to address and manage the application lifecycle


Labels: ALM

Finally: A Practical Cloud Strategy

Want to help customers accelerate time-to-market, improve application quality and exploit cloud automation tools all at the same time?  Check out the new Cloud-in-a-Box for Development & Test appliance from Avnet & HP. The subscription pricing model delivers immediate ROI on an OPEX investment.

Tags: ALM| cloud
Labels: ALM| Cloud

Don't miss the Partner University in Prague

Learn about the next opportunity to get skilled up, provided by HP Software.

If you have missed the first Partner University by HP Software for this year, we are happy to inform you that you will have another chance to receive some training. What could be better during the slow summer months that a trip to Prague, which will give you the opportunity to go for a deep dive in any of the 6 solutions trainings offered?

Labels: ALM| BSM| Event| NMC| Training| UCMDB
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About the Author(s)
  • Marketing professional with 4 years of experience in managing different kinds of communication. Passionate about copywriting and translations.
  • This account is for guest bloggers. The blog post will identify the blogger.
  • 12 years experienced Marketing professional specialized in innovative and disruptive technologies such as Cloud, Big Data, Mobility.
  • Over 3 years experience in marketing. Loves computer games and technology.
  • Manuel Rubio is the EMEA lead for HP Autonomy's Sales Business Solution and is a member of the EMEA Autonomy Management team. In this role, he is responsible for unlocking the value of Autonomy for HP account teams and clients, driving Autonomy growth across HP Software by leveraging the reach, expertise and client relationships of HP Software.
  • Mary (@maryrasmussen_) is the worldwide product marketing manager for HP Software Education. She has 20+ years of product marketing, product management, and channel/alliances experience. Mary joined HP in 2010 from an early-stage SaaS company providing hosted messaging and mobility services. Mary has a BS in Computer Science and a MBA in Marketing.
  • WW Sr Product Marketing Manager for HP ITPS VP of Apps & HP Load Runner
  • Marketing professional with 12 years of experience, specialized in channel marketing and social media
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