Few days ago I received the annual State of Inbound Marketing report with 10 critical insights about European inbound marketing. The insight n.9 claims that only 30% of European marketers see positive ROI from their inbound marketing. Why so few?

HP Discover - Las Vegas June 11 – 13, 2013 | Barcelona, Spain December 10 – 12, 2013

More than 160 French Partners received training in the latests and greates HPSW solutions, while enjoing spring Paris

There’s no such thing as a free lunch……but Channel Partners committing to HP Software Sales Certification in April can certify for free. That’s a tasty offer! 

If you are in IT, you are already in the midst of the largest enterprise mobile application rollout in history. Your employees are using their own Mobile devices, may be you have participated in defining your company BYOD strategy. And it's very probable that you have received a question from your colleagues asking you "Where is my mobile App?" 

Google's research suggests that the companies with a low organic search rank (i.e. terrible websites) can increase their click rate by 96% when using a paid search.

Please join us for a recorded webinar around the Certification process with a special focus on Sales and ATP/AIS certification!

More than 100 HPSW Partners joined the March edition of the EMEA Partner University. The trainings in Prague took place during the same week as an internal HPSW event, under the motto "Change the game". The proximity of the venues allowed for Partners to socialize, meet their HP contacts and change the game...

If you want to know what a PPA is and who in your company is assigned this PPA role or if you experience trouble accessing the Learning Center or you don't know where to get your Learner ID..., whatever it is, i am sure you will find the answer on this FAQ page! Please check it out!

Brussels, April 18 - 19, 2013

After explaining the virtue of the campaign syndication (CSS) there comes frequently a moment when partners ask: how shall we start. Such question is actually a quest for best practices or guidance. With multiple and different tactics available in the CSS I understand an uncertainty about which tactic to start with and which one to take as the next. In other words the repetitive question is actually about showing a path.

ITSM, BSM, ALM, UFT, Vertica - Live, brand new and on-demand web events are now waiting for you to register. Don't miss it! 

Do you want to know what all the buzz is about? Join the Partner University and find out!

What do your IT certifications and accreditations say about you?

CSS also offers syndication of the HP Discover Performance ezine which brings a bunch of HP content every two months. The power of the ezine lies in the amazing facility to add partners’ own content that can be a website, blog, video.., simply anything with its own URL. The following example shows how to add your own video to the ezine.

New SaaS Certifications have been released, one Sales Certification and one technical certification. These certifications also count towards your PartnerOne status and have been added to the list of requirements.

Our new year resolution is to bring you the best webinar information around Performance. Cool, huh? 

Every HP Partner who attends the webinar will receive a free  voucher to take a HP Software Sales Certification at Pearson Vue!

Mixing partners and employees for solution trainings proved to be a well working concept

Over the last five months we’ve met with quite a few software channel partners and discussed the HP campaign syndication service (CSS). We've had many interesting interactions here and have received a lot of useful feedback as well as many questions from you. Some of the questions were particularly based around personalization and customization capabilities so I thought it would be helpful to document them and publish through this blog.

Assuming you had a considerable sum of money to spend, you might either decide to pick up a reliable dark green Jaguar, all in beige leather with a wooden old-fashioned gear-box or a swift Porsche, with its black and dynamic interiors.  With a car like this, you could park anywhere and still retain your sporty young image.

I am very pleased to bring this good news to you right before the Holidays! HP LoadRunner 11.51 is now available for download.

With this new HP LoadRunner version we bring a series of enhancements in the following areas:

• VuGen
• Ajax TruClient
• Correlations
• Administrator Right Restrictions
• Data Format Extension Enhancements (DFE) Support
• Additional Flex Enhancements support
• Enriched Citrix Support
• IPv6 Support
• Java over HTTP (JOH)
• Oracle NCA support
• Web HTTP/HTML Protocol Support
• Analysis
• And more…

The version 11.51 is available via hotfix site and HP Updates Tool.

To download the full HP LoadRunner 11.51 service pack click here.

To access the documents related to the 11.51 version click here.

Today, Tuesday, Dec 18th, HP Software is announcing general availability of HP Service Virtualization 2.3, software designed to remove obstacles that delay building, testing and quality delivery of composite, service-oriented and cloud-sourced applications world-wide.

With this expanded release of HP Service Virtualization, v.  2.3, HP builds on a strong software foundation for teams around the world to have the tools to simply and visually simulate both modern and legacy applications consisting of software components, shared services, integrations and data sources, such as databases, regardless of whether they run locally or in the cloud.

HP Campaign Syndication Service (CSS) is a digital marketing platform helping to connect with customers, let them engage and most importantly – measure their digital behavior. Initially focused on campaign execution and web content syndication, the CSS has been recently enhanced and enriched.

Learn what HP Software has in store for you in terms of Enablement for 2013.

HP just released the new integration between CSA3.0 (HP Cloud Service Automation) and Asset Manager 9.30.

This provides a simple, cost effective and extensible HP solution for managing the billing of the services deployed by CSA… The integration propagates catalogs, service subscriptions and deployed services from CSA to Asset Manager that generates bills for the consumers of the services.

Discover the value and the details with a guided visit!

Some support addresses to get help and information around training and certification...

We ask about segmentation in the planning stage (who’s the buyer?), we ask it again during campaign execution (is there another buyer?), we ask it when the campaign results are not up to the expectations (did we miss the buyer?).