Which marketing resources are available from HP to partners?

HP Software leads the Business Technology Optimization market. At HP we think you, our valued partners, are a key success factor to keep this leadership position.


That’s why we do our best to provide you with marketing tools to help position and sell our industry leading solutions to your customers.


We know that generating brand awareness, building a healthy pipeline and turning leads to opportunities are some of the reasons you utilize marketing tools and resources. We also know that building and executing successful marketing campaigns that provide measurable results can be challenging! Reason why we are making significant investment to provide valuable assets to help you deliver winning go-to-market initiatives.


The comprehensive range of marketing, sales and technical resources available to HP Software and Solution partners helps you to get ahead and stay ahead of business opportunities.  The marketing content and support tools are a major component of a highly successful partner program designed to help you effectively position and sell HP’s software portfolio and services to the market.   


You will certainly benefit from leveraging a brand recognized as a world leader, which provides a differentiator in a competitive marketplace. 


To highlight just a selection of the resources available from HP to partners:


·         Campaign Syndication Tool: a syndicate marketing tool that provides complete, turnkey marketing campaigns that will help you generate more leads and close more deals.


·         Demand Generation Kits: comprehensive sales and marketing kits, plus ready to customize events-in-a-box kits and other demand generation tools.


·         Sales Plays: help you to directly address key customer problem areas with solutions that hit the mark. A partner play is everything you might expect from a sophisticated sales kit: over the past year we have launched 10 new plays covering our Business Technology Optimization and Information Management portfolio!


·         Product and Pricing Promotions: bundled offerings and pricing discounts to ensure that our partners offer the most competitive solutions.


·         Presentations, white papers, training, demos, product and pricing information, training, support … all in one, easy to access portal available exclusively for HP Software and Solution partners.


Questions? You can contact me directly at erik.moller@hp.com .




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