There is something in each of us that makes us somehow dislike changes. We obviously know they generally make life easier and that progress in any sphere of life is always a good thing, however we feel safe when we stick to our routines and rituals. Do you like sipping your morning coffee from your favorite huge mug, sitting at the same place on your windowsill? Or do you feel a little bit of pleasure driving the same way to work each day? Some say you may get bored, but on the other hand you know all the traffic lights very well and it lets you decide if you really want to speed up or slow down because the chance you will catch the green light on the next one is very small… And still, even if the new way is potentially quicker, it requires a lot more effort because you need to pay more attention, then overcome the fear that you’ll get lost and if it’s the first time, it is always much more time consuming.
That was the case with me and social media. I somehow avoided it because I knew that in order to start I needed to set up an account, think of a good profile photo (it almost always appears then you don’t have anywhere you don’t look silly, tipsy or surrounded by all your family members gobbling vegetable salad with mayonnaise), fill in all the necessary info (what year did I finish the secondary school?) and think of a new password AGAIN… (tomatoesandcucumbersaregoodforyou33! is very obvious and easy to remember when you enter it, however it’s just as easy to forget it just after you log out ). However I finally decided to do it and now I can hardly imagine my life without a FB profile. It lets me connect to my friends any time and I can check their status to see what they are up to. It can give me a lot of fun.
Coming back to cars – assuming you had a considerable sum of money to spend – you might either decide to pick up a reliable dark green Jaguar, all in beige leather with a wooden old-fashioned gear-box or a swift Porsche, with its black and dynamic interiors. With a car like this, you could park anywhere and still retain your sporty young image.
The communication channels that we offer to you are diversified as well. Depending on your preferences you may either sign up for a monthly newsletter which summarizes all the monthly updates on Partner programs, the upcoming webinars and product info. Or you can follow us on Twitter to get informed daily by our very short and frequent messages (‘tweets!’). You may also read the blog and get a more personalized view on what’s happening in Software. Whatever you choose, it’s always worth embracing changes to stay connected and ensure you are not left behind.