HP ExpertOne Certification Blog
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Why Attend the HP ExpertOne Technology & Solutions Summit (ETSS)?

Before trying to convince your boss think about what is going on in your company now, and where your company is heading in the future?


Twice a year HP holds ETSS. These central European training conferences are becoming increasingly important for the HP Channel. The pressure is also high on other IT vendors to regularly train the engineers as well as sales and marketing teams of their distributors & resellers as technologies and the IT market are undergoing a tremendous transformation in the past few years. (CRN Germany, 2014)

Before trying to convince your boss think about what is going on in your company now, and where your company is heading in the future?



HP ExpertOne Master ASEs Make it Matter

HP ExpertOne-Make It Matter-Certification-Master ASE-ASE.jpg

At HP, our channel partner strategy is all about helping partners move their customers to the New Style of IT.

In ExpertOne, our HP Master ASEs form an elite group of professionals at our channel partner organizations. To build brand awareness for our Master ASE partners who embody the spirit of the New Style of IT, we are launching a new ExpertOne Master ASE Make it Matter campaign.


"We all have one thing in common: World-class customer support and solutions based on a unique understanding of customer needs" 


Dean Colpitts, MITG, JoAnne Catcott, M2 Technology, and Jaro Simek, Entisys all have stories featured on hp.com/expertone. Dean, JoAnn and Jaro each have interesting stories to tell in their very different vertical industries, but one thing is common to all of them: World-class customer support and solutions based on a unique understanding of their customer’s needs. Their advanced certification training status allows them to earn the trust of their customers, and take the solution to a whole new level. Dean, JoAnn and Jaro’s stories aren’t about products, but instead about solutions to real customer problems. Their stories are relatable because they focus on the benefits to their end customers. Whether it’s speeding up the process of insurance claims or enabling students at a community college to connect anywhere and anytime, these stories are about earning the trust of customers as they transition to a new era of IT.


Guest blog – Q&A MASEs Make it Matter 

A beginners’ guide to HP certifications: Why an HP ExpertOne Master ASE Matters

4 questions with Dean Colpitts, HP channel partner, MITG, Canada


Q1: Tell me about your organization.

MeHP_Discover2014_Dean Colpitts_HP ExpertOne_Cropped.jpgmbers IT Group (MITG) is a privately-owned, customer-oriented technology solution provider. We have deep experience with small, medium and enterprise companies across Canada- so we have a strong local presence within an expanding national scope. We specialize in enterprise-level solutions practically adapted for small and medium-sized businesses (SMB). Our hardware, software and managed solutions are tailored to the needs of our customers. We help businesses run more efficiently while making the best use critical IT budget dollars.


Q2: Why does having a Master ASE certification matter to you and your customers?

It helps me have a different kind of conversation with my customer: one that is more about starting with their challenges and goals, and then designing and implementing a full solution to meet their needs. It instills more trust and confidence in my customers to listen to that advice from the very beginning of the conversation.


Q3: What is the single biggest thing that changed for you after you became a master ASE?

A more consultative approach to working with my customers. 


Q4: Tell me about a specific customer experience where your advanced certification played a key role in business impact of your customer.

For one particular insurance company, we created a service that very quickly and easily connected the company’s brokers with critical information they needed to speed up insurance claims and policy renewals for end users. First, we implemented an HP converged infrastructure. Then we acted as a one-stop, full-service help desk IT department for the customer. In the end, our customer’s insurance brokers were selling more policies than ever because we had increased their customer service to such a high degree. Ultimately, end-users had their insurance claims settled must faster than before we implemented this infrastructure and service.


To learn more about the ExpertOne Make it Matter partner stories, visit hp.com/expertone. Get in touch with us and get noticed for the work you are doing as a Master ASE! Contact michelle.doss@hp.com to schedule an interview.


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HP ExpertOne offers certifications and training across a wide range of disciplines to help you ensure the success of critical IT projects, and get the most out of your technology solutions.

Join the HP ExpertOne community today and gain access to top IT professionals and HP experts around the globe, as well as a personalized training roadmap.

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About the Author(s)
  • Cynthia is a world-wide product marketing manager for HP ExpertOne, focusing on Cloud, Converged Infrastructure and Server certifications.
  • 20+ years in IT, including data center architect, pre-sales engineer, certification development and management. Passion for technology, gadgets and the outdoors. Always looking for ways to blend them together in one big adventure.
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