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Digital Marketing: Leveraging the HP MediaBin APIs: Part 4 – Asset Metadata

mediabin part 4.jpgIn this post, we’ll explore the MediaBin APIs used to retrieve metadata on assets.  These will form the basis of any code you will write for the following: to extract metadata from assets in MediaBin, to display to a user, to become part of a report or to feed into another process. 


This is the fourth post in a blog series on Leveraging the HP MediaBin APIs.

Digital Marketing: Are you missing valuable insight by not using 100% of your customer interactions?

videoimage.JPG“This call may be recorded for quality assurance purposes.” Call Centers do this on a random basis since it is not practical to review every single customer interaction over the phone (or is it?)...


Are you using 100% of your customer data for valuable insights? Keep reading to see what this  could mean for your organizaton.

Digital Marketing: Time for Finance to Invest in Optimization? Customer Experience Depends on it.

24% pie chart.pngThere’s no way to sugar coat it: the digital world has the financial industry facing some tough challenges when it comes to reaching their customers.  Financial marketers are looking for solutions that will move the needle big time.


Despite these challenges, read on to see why financial brands have a huge opportunity.

Digital Marketing: Optimization Challenges and Tactics for the Travel and Entertainment Industry

optimost blog.jpgA few weeks ago, my husband and I took our eight month old son on his first trip to the beach.  Before our trip, the most water Jacob had ever seen was...


Keep reading to learn how the world’s top travel and entertainment brands are serving up dynamically different digital experiences.

Digital Marketing: Leveraging the HP MediaBin APIs: Part 3 – Searching

mediabin part 3.jpgIn this post, we’ll explore one of the most commonly used set of API calls in MediaBin – the Search API.  This API is used frequently and—as we will see—can be quite flexible.  MediaBin returns...


This is the third post in a blog series on HP MediaBin APIs

Digital Marketing: HP TeamSite adds value with integrated analytics and all-new mobile application

teamsite-icon.pngWe are excited to announce the release of TeamSite 7.4.1 Update 1 which is now available for download on the Autonomy customer support website.


You can download the update here.


Keep reading to learn more about the exciting new features included in this update.

Digital Marketing: HP Autonomy Web Content Management – Performance Not Promises

The digital marketing software market is fairly frothy these days. Every week we read of more VC funding, more acquisitions by the tech industry giants, and more promises that the Chief Marketing Officer will soon become more important than...

Digital Marketing: The blind men and the elephant

As a marketer, your customers are painting increasingly rich pictures of themselves through the data you have access to. But depending on which part of that data you interact with, you might...

Digital Marketing: Leveraging the HP MediaBin APIs: Part 2 – API Overview

mediabin part 2.jpgIn my last post, we saw a quick introduction to VMB Web services and looked at a few simple operations.  In this post, we’ll go through an overview of the VMB Web service API to give you a good understanding of how the API is organized, so you’ll have a better idea of the API calls used to accomplish some basic tasks.


Keep reading to learn more from one of our HP MediaBin experts.

Digital Marketing: The future of the contact center is leaving now (Prediction 5)

prediction5.jpgWhen it comes to Big Data, volume is not the only challenge. According to Gartner, 85% of Fortune 500 organizations will be unable to exploit big data for competitive...


This is post 5 of 5 in a series summarizing a recent HP Autonomy webcast on contact center management.

Digital Marketing: The future of the contact center is leaving now (Prediction 4)

prediction4.jpgToday’s data storage and presentation regulations require an unprecedented level of compliance. You already knew this. Yet when was the last time you conducted a Payment Card Industry (PCI) compliance audit? It will be required sooner rather than later, and you need...


This is the fourth in a series of 5 blogs summarizing a recent HP Autonomy webcast on Contact Center Management.


Digital Marketing: The future of the contact center is leaving now (Prediction 3)

prediction3.jpgIt’s not enough to manage customer interactions across multiple channels, because in today’s marketplace, you need to meet your customer at each and every preferred touchpoint. Not only that, but your customer is expecting a consistent experience across all channels, which means...



This is the third in a series of 5 blogs summarizing a recent HP Autonomy webcast on contact center management

Digital Marketing: The future of the contact center is leaving now (Prediction 2)

prediction2.jpgThe traditional view of agent productivity—where the workforce is measured on calls handled and/or applications managed in a period of time—needs to be redefined. In this...


This is the second in a series of 5 blogs summarizing a recent HP Autonomy webcast on contact center management.

Digital Marketing: The Future Of The Contact Center Is Leaving Now (Prediction 1)


The contact center is not immune to market forces that drive today’s business decisions. In fact, when it comes to the impact of mobile, social, big data, and the imperative for advanced analytics to understand it all, contact centers need the same immediate access...



This is the first in a series of 5 blogs summarizing a recent HP Autonomy webcast on contact center management.

Digital Marketing: Leveraging the HP MediaBin APIs: Part 1 - Getting Started

mediabin part 1.jpgOne of the nice things about HP MediaBin is that pretty much everything you can do as a user, you can also do programmatically using the MediaBin Web service layer.  This often-overlooked aspect of MediaBin allows you to enhance your MediaBin solution with custom code written...

Digital Marketing: Live from Mobile World Congress 2014

LithiumPromo.jpgHere I am back in Barcelona for Mobile World Congress (MWC), which I consider to be one of the best trade shows in general given the location, quality of attendees and business environment.  It is incredible to...

Digital Marketing: Why are you ignoring the best part of your MVT data?

Review_Analytics-_616x254.jpgCan you believe it’s already the middle of February?  Hopefully you’re already well on your way to marketing success in 2014. 


As we approach Valentine’s Day, discussions around what do with holiday data...

Digital Marketing: Watching Sunday’s Big Game through HP ExploreCloud

ExploreCloudSS.pngOur office in Plano, TX recently stood up an HP ExploreCloud multi-media insight kiosk; the same kind we put up at a Tottenham Hotspurs match, but with content about HP Autonomy, Big Data, and other “office” topics. It turns out that those “other” office topics also included football.

Digital Marketing: HP Autonomy at the Sundance Film Festival 2014 - Part 5

Throughout my blog series about our Social Media & News Command Center at Sundance, I've talked about where to listen, what to listen for, and how I physically chose to present the content. I also mentioned that HP ExploreCloud installations fortunately don't require one thing that all the other..



Digital Marketing: HP Autonomy at the Sundance Film Festival 2014 - Part 4

Catching the buzz at Sundance

In my first couple of posts on Sundance, I talked about what we are listening for: that combination of people, key phrases and locations; which does an excellent job of capturing information about the film festival and offers us a great view into what people are thinking about Sundance, but we rea...



Digital Marketing: HP Autonomy at the Sundance Film Festival 2014 - Part 3

In my previous blog posts, I talked about our social media command center and how we choose where to listen and what to listen for, but there remains an obvious question. What is a “Social Media Command Center"?



Digital Marketing: HP Autonomy at the Sundance Film Festival 2014 - Part 2

Now that we’ve selected where to listen (just about everywhere public), we choose what to listen for. The Sundance Institute and Sundance Film Festival both have social presences on Twitter, Facebook, YouTube and others such as IMDb. Therefore, we capture everything...


Digital Marketing: HP Autonomy at the Sundance Film Festival 2014 - Part 1

Once again, HP is the technology sponsor for the Sundance Film Festival that runs January 16 – 26 in Park City, Utah. This year, we’re bringing something extra to Sundance House . We’ll be using a “social media command center” power...


sundance 2014.jpg

Digital Marketing: Why Marketing Analytics Doesn’t Always Deliver Results

I was interested to see two recent articles in FierceBigData about the struggle that companies face when turning Big Data into action.  While both of the articles where on slightly different topics, it was interesting to see that they both mentioned common issues that stopped organizations from making uses of Big Data and that many of these issues were applicable to marketing. These issues mentioned wer...


kam digital post 12 18.jpg



Digital Marketing: Connecting Web Experience Management & Content Marketing

Content marketing and web experience management are not necessarily new, in fact they’ve been around for a few years—but the connection between content marketing and web experience management is the relationship that isn’t always so cl...



Digital Marketing: Prepping for a New Year, New Strategies

For many companies, it’s that time of year again:  Travel expense reports include peppermint mochas instead of pumpkin spice lattes, employees scramble to get enormous amounts of unused PTO on the books, and amidst this activity, CTOs buckle down to take a good, hard look at next year’s budget.  (Yes, I realize not all fiscal years align with calendar ones.  But read on with your own EOFY in mind.) 

Digital Marketing: Lessons from a Hot Dog Eating Champion

I attended a highly anticipated launch event last week in New York where HP premiered its Digital Marketing Hub, a landmark offering allowing marketers to transform their Big Data into actionable insights. 

Turning big data Into actionable marketing insight

Robert_Youngjohns_340x320.jpgGuest Post by Robert Youngjohns, SVP and General Manager, HP Autonomy


Today  is a big day for HP Autonomy, as we announce the HP Digital Marketing Hub, a new solution that brings integrated and advanced customer analytics to marketers.


This is just another example of how we are bringing together the best of HP to build comprehensive technology solutions for the New Style of IT. Keep reading  to find out how this solution can  process massive volumens of customer data at scale and in real-time.




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About the Author(s)
  • With over 15 years’ experience in product marketing and sales with enterprise software companies, Becky brings considerable expertise to HP’s Information Archiving product marketing team. In her role, she is responsible for cultivating go-to-market strategy, messaging, and content. Becky enjoys working with clients, partners, and prospects to gain a better understanding of the information archiving needs, priorities, and issues affecting enterprises
  • Beth Demirjian leads HP Autonomy's digital strategy including search, social, mobile and email and has 15 years experience in enterprise software. She resides in San Diego, CA.
  • Chris Surdak is a Subject Matter Expert on Information Governance and eDiscovery for HP Autonomy. He has over 20 years of consulting and technology experience, and holds an MS from Wharton, a CISSP Master's Certificate from Villanova and a Juris Doctor from Taft Law School.
  • Claire Dominy is a Digital Marketing Manager at HP Autonomy and is currently based in Houston, TX.
  • Da Hye Huh serves as the Director of Product Marketing for Autonomy IDOL.
  • Dan Burke serves as a vice president of HP Software. He is in SME within Power and Emerging technologies, focused on HP Autonomy Explore and IDOL based solutions, such as multi-channel analytics and knowledge management.
  • David Brown is a Product Marketing Manager at HP Autonomy, where he leads product marketing for several of HP’s Information Governance solutions.
  • David Humphrey, CTO of Video Surveillance for HP Autonomy oversees operations for Video, pioneering intelligent video-analytic technologies for international installations. Mr Humphrey has over twenty years experience in advanced video-analytics, with seventeeen years on security applications, as a leading provider of security and surveillance solutions to defense agencies, governments and major corporations around the globe.
  • David Roy has over 27 years of experience in Software Engineering, with expertise in the areas of Digital Asset Management, Image Science and Image Processing. David led the HP MediaBin Development Team for over 15 years and now works in the HP Autonomy Professional Services group.
  • Dominic Brown is Vice President, Meaning Based Governance at Autonomy, Inc. At Autonomy, Brown employs his 15 years of legal and IT experience, along with Autonomy’s unique technology, to help organizations address challenges with eDiscovery, compliance, and records management.
  • Federico Grosso has over 15 years of international technology management experience and technology evangelization. Federico currently serves as HP´s Managing Director of HP Autonomy operations across Latin America. He is directly responsible for all aspects of HP Autonomy's business in the region and the positioning of the company´s innovation in the area of unstructured information.
  • Fernando Lucini has been with Autonomy since 2000 and serves as Chief Technology Officer. As Chief Technology Officer, based at Autonomy’s headquarters in Cambridge, UK, Mr Lucini is responsible for defining the overall technology vision and strategy for HP Autonomy including the long term product roadmap and evangelising to customers and to the rest of HP, overseeing and sponsoring some of the world’s largest and most complex information systems across a range of industries.
  • Gagan Bhatia serves as WW product marketing manager for Enterprise Data Protection software within HP Autonomy business unit. He has over 15 years of experience in developing and marketing enterprise software including archiving, data protection, and information management solutions. He is based in San Francisco Bay Area.
  • Gabriele Di Piazza is Vice President of Marketing Optimization for HP Autonomy. In this role, Gabriele leads a team responsible for the product marketing strategy and execution for a set of advanced marketing solutions. These include, digital experience management, web optimization, search engine marketing, rich media management, contact center management and marketing analytics.
  • George Tziahanas leads product management and strategy for HP Autonomy’s Legal and Compliance Portfolio, including its Compliant Archiving, eDiscovery, Legal Hold, and Supervision/Surveillance solutions. George also works closely with HP Autonomy financial services clients, overseeing deployment and ongoing management of solutions designed to meet regulatory requirements.
  • This account is for guest bloggers. The blog post will identify the blogger.
  • Henry Eakland joined HP Autonomy in April 2012 and currently works as Director, Product Marketing focused on our Marketing Optimization solutions suite. He works out of our San Francisco, CA, office.
  • Ilan Gendellman serves as Director of Professional Services and leads the HP Autonomy’s Web Content Management Professional Services team in the Americas. Ilan and his team are working closely with HP customers to implement complex Digital Marketing solutions to drive Customers’ business goals. He is based in Atlanta, GA.
  • Su serves as Director of Product Marketing for HP Connected Backup and LiveVault, and has more than 20 years of experience in enterprise software including SaaS, data protection, and information management & governance. She is based in Northern California.
  • Jeff Veis is Vice President of Solution Marketing for HP Autonomy responsible globally for product, partner and field marketing initiatives. Jeff has been in the enterprise software industry for more than 20 years and has experience in marketing, strategy, sales, and partnerships. During his time at HP Autonomy, Jeff has founded the Liberty Alliance Project, a first-in-class standards organization with a global membership that provides a holistic approach to identity.
  • Jenny Ryan is a Director of Product Marketing at HP Autonomy. She’s devoted to helping brands learn to love their data, understand their audience, and effectively engage with audiences across all touchpoints.
  • Joe Garber is Vice President of Information Governance at HP Autonomy. In this role, he leads product messaging and go-to-market efforts for the organization’s eDiscovery, information archiving, and ECM market offerings. Garber has more than 10 years of experience in information governance and eDiscovery.
  • Joe has over 13 years of experience in technology marketing and is currently focused on the analytics solution portfolio. Prior to this role, he was responsible for product marketing of the enterprise application data management solution.
  • Delivering subject matter expertise in the area of financial services compliance and product marketing for HP’s eDiscovery and Supervision/Surveillance products. John has been a legal and compliance professional in the financial services industry for over 12 years. Prior to joining HP Autonomy, John was a compliance officer, auditor, and consultant for major banks, broker-dealers, investment banks, hedge funds, and asset management firms.
  • Kam has over 15 years' experience in marketing and technology, primarily involved in the marketing software industry. Prior to joining HP Autonomy, Kam worked at Yesmail Interactive, a leading email marketing technology provider, where he was responsible for product marketing, lead generation, and digital marketing. Kam also has extensive experience in WCM and Campaign Management & Analytics, having worked at Alterian (now part of SDL) on those product lines.
  • Luis Romero is a Senior Product Marketing Manager at HP Autonomy, where he leads product marketing for HP’s Information Archiving solutions. Luis has over 12 years of experience in enterprise software and information archiving.
  • Martin Cuéllar, Director of Product Marketing for HP Software, is a Subject Matter Expert within HP Autonomy Emerging Technologies. Martin’s career includes work with public sector, private sector, government, and non-profits implementing new analytics, CRM, ECM, and search solutions. He works with existing and new HP customers using Autonomy Explore Cloud for multi-channel analytics and social engagement.
  • Randy manages worldwide public relations, analyst relations, social media, and employee communications for HP Autonomy.
  • Scott speaks, blogs, writes articles and specializes in driving competitively differentiated integrations for storage and virtualization. VMware Certified Professional, recognized as a vExpert, VMWorld speaker, VMUG keynote speaker, and a contributing author of the book Virtualization Changes Everything.
  • Shabih Syed is a seasoned technologist possessing 9+ years in technology leading SaaS, mobile and consumer web development teams. He is currently serving as a Product Manager within the HP Autonomy Marketing Optimization organization and is the Agile Product Owner for the ongoing development of TeamSite.
  • Responsible for Cloud Server Data Protection products, including LiveVault and Data Protector. Based in Boston, MA. Twitter: @sraldous
  • Stephen Spellicy is known as a virtualization and data protection subject matter expert with 17+ years of experience in the technology industry. As the Director of Product Management for Data Protection within HP Software's Division, he manages a portfolio of software products that over 60k customers leverage worldwide. His expertise within the backup/recovery, storage, virtualization, and cloud technology areas have also gained him recognition with HP internally and externally, with many contributed articles published technology focused magazines & periodicals.
  • Sunil Menon is CTO and heads up Product Management for Marketing Optimization at HP Autonomy. Sunil has over 17 years of technical and business experience in the areas of Digital Marketing, Content Management, Marketing Automation and Marketing Optimization. In his current role, Sunil leads Product Management and Strategy for HP Autonomy's Marketing Optimization portfolio covering web experience management, digital marketing, optimization, marketing analytics and contact center solutions.
  • Wendy Lee is a Sr. Product Marketing Manager at HP Autonomy, where she leads the product marketing efforts of the Unified Information Access offering. Prior to joining Autonomy, Wendy worked at a mobile startup where she was responsible for high ROI marketing programs across advanced mobile analytics, behavioral targeting, and marketing attribution analytics solutions. Wendy also worked at Acxiom where she gained extensive experience in digital marketing.
  • Will is responsible for providing expertise in multichannel customer engagement. Will works with leading companies to help them better understand customer interactions across multiple channels, and, by applying HP Autonomy technology to their customer data, derive actionable insights that deliver measurable ROI.
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