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HP Autonomy is powering Big Data analytics, information governance, data protection and digital marketing across the enterprise. Join the conversation and gain industry insights.

Analytics for Human Information

The ability to understand your information allows you to capture valuable insights, and uncover opportunities that can help you gain a competitive advantage.

Data Protection

Protect your information regardless of where it resides, including on premises, in the cloud, or on mobile devices.

Digital Marketing

Marketing to today’s consumers requires the ability to engage them across all channels and devices -- including laptops, smartphones, and tablets -- with offers that are personalized and timely.

Information Governance

Information today must be managed for compliance with a range of guidelines for business, legal, and government regulations.

Displaying articles for: November 2013

Analytics for Human Information: Marketing Solutions for the Media Industry

IronMan.jpgA short while ago, I attended a customer meeting concerning marketing in the media industry.  In this consumer oriented space, one of the big ticket marketing budget items is advertising. This is especially true for companies intending to reach their target markets through network tele...

 

Data Protection: What do Messy Garages Have to do With Data Backup & Recovery?

Two weeks ago, I was down in Cupertino, CA to visit a college friend. The last time I visited him, a year ago, we had great fun playing ping pong (table tennis) in his garage for four straight hours. As I was driving to his place, my excitement doubled because I was looking forward to another great round of ping pong. But my excitement quickly vanished when I saw garage.jpg

Labels: Data Protection

Data Protection: Adopting a Data Protection for Virtualization

Capture.JPGWith the rampant growth of data and the constant utilization of virtualization technologies, how can you create a data protection strategy that provides you the level of protection you need while allowing your environment to remain dynamic and agile to grow with the demands of the organization?

#HPDPB

 

Labels: Data Protection
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About the Author(s)
  • With over 15 years’ experience in product marketing and sales with enterprise software companies, Becky brings considerable expertise to HP’s Information Archiving product marketing team. In her role, she is responsible for cultivating go-to-market strategy, messaging, and content. Becky enjoys working with clients, partners, and prospects to gain a better understanding of the information archiving needs, priorities, and issues affecting enterprises
  • Beth Demirjian leads HP Autonomy's digital strategy including search, social, mobile and email and has 15 years experience in enterprise software. She resides in San Diego, CA.
  • Chris Surdak is a Subject Matter Expert on Information Governance, analytics and eDiscovery for HP Autonomy. He has over 20 years of consulting and technology experience, and holds a Juris Doctor from Taft University, an MS from the Wharton School at the University of Pennsylvania, a CISSP Master's Certificate from Villanova and a BS in Mechanical Engineering from Penn State. Chris is author of the Big Data strategy book, "Data Crush," which was recently nominated as International Book of the Year for 2014, by GetAbstract. Chris is also contributing editor and columnist for European Business Review magazine.
  • Claire Dominy is a Digital Marketing Manager at HP Autonomy and is currently based in Houston, TX.
  • Da Hye Huh serves as the Director of Product Marketing for Autonomy IDOL.
  • Dan Burke serves as a vice president of HP Software. He is in SME within Power and Emerging technologies, focused on HP Autonomy Explore and IDOL based solutions, such as multi-channel analytics and knowledge management.
  • David Brown is a Product Marketing Manager at HP Autonomy, where he leads product marketing for several of HP’s Information Governance solutions.
  • David Humphrey, CTO of Video Surveillance for HP Autonomy oversees operations for Video, pioneering intelligent video-analytic technologies for international installations. Mr Humphrey has over twenty years experience in advanced video-analytics, with seventeeen years on security applications, as a leading provider of security and surveillance solutions to defense agencies, governments and major corporations around the globe.
  • David Roy has over 27 years of experience in Software Engineering, with expertise in the areas of Digital Asset Management, Image Science and Image Processing. David led the HP MediaBin Development Team for over 15 years and now works in the HP Autonomy Professional Services group.
  • Dominic Brown is Vice President, Meaning Based Governance at Autonomy, Inc. At Autonomy, Brown employs his 15 years of legal and IT experience, along with Autonomy’s unique technology, to help organizations address challenges with eDiscovery, compliance, and records management.
  • Federico Grosso has over 15 years of international technology management experience and technology evangelization. Federico currently serves as HP´s Managing Director of HP Autonomy operations across Latin America. He is directly responsible for all aspects of HP Autonomy's business in the region and the positioning of the company´s innovation in the area of unstructured information.
  • Fernando Lucini has been with Autonomy since 2000 and serves as Chief Technology Officer. As Chief Technology Officer, based at Autonomy’s headquarters in Cambridge, UK, Mr Lucini is responsible for defining the overall technology vision and strategy for HP Autonomy including the long term product roadmap and evangelising to customers and to the rest of HP, overseeing and sponsoring some of the world’s largest and most complex information systems across a range of industries.
  • Gagan Bhatia serves as WW product marketing manager for Enterprise Data Protection software within HP Autonomy business unit. He has over 15 years of experience in developing and marketing enterprise software including archiving, data protection, and information management solutions. He is based in San Francisco Bay Area.
  • Gabriele Di Piazza is Vice President of Marketing Optimization for HP Autonomy. In this role, Gabriele leads a team responsible for the product marketing strategy and execution for a set of advanced marketing solutions. These include, digital experience management, web optimization, search engine marketing, rich media management, contact center management and marketing analytics.
  • George Tziahanas leads product management and strategy for HP Autonomy’s Legal and Compliance Portfolio, including its Compliant Archiving, eDiscovery, Legal Hold, and Supervision/Surveillance solutions. George also works closely with HP Autonomy financial services clients, overseeing deployment and ongoing management of solutions designed to meet regulatory requirements.
  • This account is for guest bloggers. The blog post will identify the blogger.
  • Henry Eakland joined HP Autonomy in April 2012 and currently works as Director, Product Marketing focused on our Marketing Optimization solutions suite. He works out of our San Francisco, CA, office.
  • Ilan Gendellman serves as Director of Professional Services and leads the HP Autonomy’s Web Content Management Professional Services team in the Americas. Ilan and his team are working closely with HP customers to implement complex Digital Marketing solutions to drive Customers’ business goals. He is based in Atlanta, GA.
  • Su serves as Director of Product Marketing for HP Connected Backup and LiveVault, and has more than 20 years of experience in enterprise software including SaaS, data protection, and information management & governance. She is based in Northern California.
  • Jeff Veis is Vice President of Solution Marketing for HP Autonomy responsible globally for product, partner and field marketing initiatives. Jeff has been in the enterprise software industry for more than 20 years and has experience in marketing, strategy, sales, and partnerships. During his time at HP Autonomy, Jeff has founded the Liberty Alliance Project, a first-in-class standards organization with a global membership that provides a holistic approach to identity.
  • Jenny Ryan is a Director of Product Marketing at HP Autonomy. She’s devoted to helping brands learn to love their data, understand their audience, and effectively engage with audiences across all touchpoints.
  • Joe Garber is Vice President of Information Governance at HP Autonomy. In this role, he leads product messaging and go-to-market efforts for the organization’s eDiscovery, information archiving, and ECM market offerings. Garber has more than 10 years of experience in information governance and eDiscovery.
  • Joe has over 13 years of experience in technology marketing and is currently focused on the analytics solution portfolio. Prior to this role, he was responsible for product marketing of the enterprise application data management solution.
  • Delivering subject matter expertise in the area of financial services compliance and product marketing for HP’s eDiscovery and Supervision/Surveillance products. John has been a legal and compliance professional in the financial services industry for over 12 years. Prior to joining HP Autonomy, John was a compliance officer, auditor, and consultant for major banks, broker-dealers, investment banks, hedge funds, and asset management firms.
  • Kam has over 15 years' experience in marketing and technology, primarily involved in the marketing software industry. Prior to joining HP Autonomy, Kam worked at Yesmail Interactive, a leading email marketing technology provider, where he was responsible for product marketing, lead generation, and digital marketing. Kam also has extensive experience in WCM and Campaign Management & Analytics, having worked at Alterian (now part of SDL) on those product lines.
  • Luis Romero is a Senior Product Marketing Manager at HP Autonomy, where he leads product marketing for HP’s Information Archiving solutions. Luis has over 12 years of experience in enterprise software and information archiving.
  • Martin Cuéllar, Director of Product Marketing for HP Software, is a Subject Matter Expert within HP Autonomy Emerging Technologies. Martin’s career includes work with public sector, private sector, government, and non-profits implementing new analytics, CRM, ECM, and search solutions. He works with existing and new HP customers using Autonomy Explore Cloud for multi-channel analytics and social engagement.
  • Michelle is the Global Product Marketing Manager for HP Records Manager and HP ControlPoint within the Information Governance portfolio. Responsible for solution messaging, positioning and GTM strategy, Michelle works closely with the product, sales, marketing and channel organisations within HP to develop these. Michelle has 13+ years experience in the Information Management space having worked closely with customers, industry and business partners over this time.
  • Randy manages worldwide public relations, analyst relations, social media, and employee communications for HP Autonomy.
  • Robert Brennan is a senior client director at HP Autonomy with seven years’ experience in marketing optimization. He specializes in A/B and multivariate (MVT) testing with HP Optimost, working directly with key clients on strategy, execution, and analysis. Robert also serves as a valued thought leader for HP by educating new employees, streamlining departmental processes, and developing highly effective client deliverables.
  • Scott speaks, blogs, writes articles and specializes in driving competitively differentiated integrations for storage and virtualization. VMware Certified Professional, recognized as a vExpert, VMWorld speaker, VMUG keynote speaker, and a contributing author of the book Virtualization Changes Everything.
  • Shabih Syed is a seasoned technologist possessing 9+ years in technology leading SaaS, mobile and consumer web development teams. He is currently serving as a Product Manager within the HP Autonomy Marketing Optimization organization and is the Agile Product Owner for the ongoing development of TeamSite.
  • Responsible for Cloud Server Data Protection products, including LiveVault and Data Protector. Based in Boston, MA. Twitter: @sraldous
  • Stephen Spellicy is known as a virtualization and data protection subject matter expert with 17+ years of experience in the technology industry. As the Director of Product Management for Data Protection within HP Software's Division, he manages a portfolio of software products that over 60k customers leverage worldwide. His expertise within the backup/recovery, storage, virtualization, and cloud technology areas have also gained him recognition with HP internally and externally, with many contributed articles published technology focused magazines & periodicals.
  • Sunil Menon is CTO and heads up Product Management for Marketing Optimization at HP Autonomy. Sunil has over 17 years of technical and business experience in the areas of Digital Marketing, Content Management, Marketing Automation and Marketing Optimization. In his current role, Sunil leads Product Management and Strategy for HP Autonomy's Marketing Optimization portfolio covering web experience management, digital marketing, optimization, marketing analytics and contact center solutions.
  • Wendy Lee is a Sr. Product Marketing Manager at HP Autonomy, where she leads the product marketing efforts of the Unified Information Access offering. Prior to joining Autonomy, Wendy worked at a mobile startup where she was responsible for high ROI marketing programs across advanced mobile analytics, behavioral targeting, and marketing attribution analytics solutions. Wendy also worked at Acxiom where she gained extensive experience in digital marketing.
  • Will is responsible for providing expertise in multichannel customer engagement. Will works with leading companies to help them better understand customer interactions across multiple channels, and, by applying HP Autonomy technology to their customer data, derive actionable insights that deliver measurable ROI.
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