HP Discover 2013: Andrew Joiner The CUBE Interview

Andrew Joiner: General Manager of Emerging Technologies, Partners & Marketing talks in depth latest HP Autonomy product announcements, technology, news and even BACON, Kevin Bacon that is.  


Cheryl ONeill | ‎07-09-2013 02:11 PM

The marketing Oreo --> Big Data - Prospects  - Optimost 


As a marketer shifting from a brochure ware model to proactive content marketing, the use of Optimost and the Autonomy Explore technology will allow us to leapfrog over a decade of web trends and land at the forefront of web best practices.  With information technology that shifts through and bubbles-up actionable information from the morass of raw data means we can effectively prioritize, target and execute campaigns to capture viable leads that would otherwise be forfeited. The direct relationship between big data and lead gen is an opportunity to connect prospects with the information they need, at the right time, thereby increasing conversions.


I'm looking forward to the information and mysteries we will see in the data.



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About the Author
Mallika Chakravarti comes to HP Autonomy with over ten years in the interactive marketing space. As Director of Digital Marketing, she is fo...

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