Digital Marketing: Unveiling the Future of Marketing Optimization

I’m writing this post, fresh from briefing some key industry analysts on HP’s Marketing Optimization business and product that we will unveil in New York City on Oct 16th

 

It’s great to hear the positive feedback, but what is most uplifting to me is the genuine interest in the launch of a solution that addresses some of the biggest unresolved issues for marketers: customer experience and engagement; comprehension of immediate and long-term behavior; and customer loyalty.

 

Customer interactions are creating more data than we ever thought possible. We are now also grappling with the complexity of understanding this data which is mostly “human” and “emotional” interaction data. Add into the mix the number of channels consumers interact with and the number of devices they own or use.

 

We, as an industry, stand at the next major inflection point in the technology industry, where deep analysis of Big Data can help deliver unique and compelling customer experiences or lead to further confusion.  We, as HP, sought this unique opportunity to focus on one of the most exciting areas in the industry today: the intersection of Big Data and marketing.

I’m excited to see the different pieces falling into place, allowing us to create a truly valuable and unique offering for our customers to better address their customers. This solution has been developed through a thoughtful integration of first in class enterprise information technologies, advanced software from HP Autonomy and other groups in HP Software -- innovation and research from HP Labs, Enterprise Services -- and the scale of HP Converged Cloud.

We hope you’ll join us in New York City on Oct 16th at the launch event. Space is limited so please book your spot now. And look for more on our new solution in this blog and on our website.

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About the Author
Gabriele Di Piazza is Vice President of Marketing Optimization for HP Autonomy. In this role, Gabriele leads a team responsible for the prod...
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