Digital Marketing: Discovering the Hidden Consumer

CMS Wire recently published an article I wrote on gleaning customer insight. Entitled “Reading between the lines: Discovering the hidden consumer“, this article delves into how marketers can make smarter, revenue-driving decisions by observing their customer’s behavior and learning from customer interaction, behind the scenes.

I cover key topics such as:

  •  Marketing’s Do-Over Option
  •  Multidimensional View of the Customer
  • Discovering the Hidden Customer: The Convergence of Marketing, Big-Data and Analytics
  • A Real Big Data Analytics Platform for Marketers

Read the article and find out what does the movie “Groundhog Day” has to do with  digital marketing? I’d love to know your thoughts!

Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the Community Guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
Search
Showing results for 
Search instead for 
Do you mean 
About the Author
Sunil Menon is CTO and heads up Product Management for Marketing Optimization at HP Autonomy. Sunil has over 17 years of technical and busi...
Featured


Follow Us
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.