Analytics for Human Information: Fear of Missing Out (FOMO) in Analytics

According to Kleiner, Perkins, Caufield and Byers’ report on Internet Trends,   “mobile users reach for their phones approximately 150 times per day!”  One of the driving forces behind the need to stay connected is FOMO (Fear of Missing Out).   May it be a great deal from Groupon or pictures from friends hanging out at a cool joint, timely access to such data is key to minimizing one’s risk of missing out.  We are beginning to see the same trend in business analytics. 




Frost and Sullivan’s new analysis reveals that cross-channel (social media, voice, text and web) integration is gaining momentum as companies expand their efforts to get the full picture across all customer touch points. This makes a lot of sense as businesses adopt a more data-driven culture where analytics is becoming front and center.  Each customer touch point is a treasure trove of rich information. Those who choose to make decisions based upon data from a subset of touch points run a high risk of missing out.  


The bottom line is how quickly we can get the true and complete picture so appropriate actions can be taken to counter a competitive threat; address a brand-tarnishing remark; respond to a market change; or uncover a profit-zapping operational problem.  We can interrogate the data till the cows come home but information from such an exercise restricts us to the questions we ask.  To truly address FOMO, one must find a way to let the data tell the story in a way that is unrestricted to existing notions or concepts or known queries.


Take a quick peek here to find out how you can tap into all the channels and liberate your data from the conventional shackles.  Let’s squash FOMO and get the breakthrough insight that will make a difference for your business.



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About the Author
Joe has over 13 years of experience in technology marketing and is currently focused on the analytics solution portfolio. Prior to this rol...

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