Analytics for Human Information: Broadcast or social media monitoring: why not both?

bsmm.jpgLess than a year ago, my customers were really only asking for solutions to perform broadcast monitoring of TV and radio, while a colleague of mine was having the opposite experience: customers who only wanted to perform social media monitoring. My colleague’s customers were predominantly commercial, while mine were generally government organizations. 

 

Today, these groups want to monitor both—broadcast and social—at the same time.  They realize the importance of information that they can gather from the different sources. But the interesting development is that these customers also want to uncover knowledge that is based on the interaction between the two data source types. The goal now is to try and see how each media channel is affected by the other. For example, how and why does a small news story suddenly trend heavily on Twitter? Or, what social media activity triggers mainline news to break?

 

At the end of the day, the objective is still the same: customers want to know—in advance—what the next big story will be and then be able to react to it quickly. With Information Analytics from HP, you can monitor and analyze all of your media in real time, so you can act quickly based on developing trends.

 

And this makes the real question, “Will you be ready when the next big story hits?”

 

Upcoming Event

ISC west.jpgDon’t miss ISC West in Las Vegas.  Stop by booth 4040, where we will be showing all of our world leading Video  Analytics Solutions including our unique vehicle recogntion.  We will also be making an announcement about an important integration and direction we are taking.

 

See you in Vegas!

 

#HPAHIB

Comments
Shannon Byrne | ‎05-22-2014 12:35 PM

Hi David, great post and excellent point. All forms of media really do matter today in knowing what relevant audiences are saying about your brand, competitors, and other interests of theirs. 

 

You might be interested in checking out mention.com -- a media monitoring app that covers all of the web, inclusing social. We would love your feedback if you give it a try -- let me know if you need any help setting it up! 

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About the Author
David Humphrey, CTO of Video Surveillance for HP Autonomy oversees operations for Video, pioneering intelligent video-analytic technologies ...
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