Analytics for Human Information: Big Data at Gartner Summit

This week thought leaders from over 27 countries joined in London to share insights and information at the 2013 Gartner “Portals, Content & Collaboration” Summit. 

 

The Day One keynote speaker, Prof. Jamie Anderson, Antwerp Management School, Belgium kicked off the conference on a “high note”, by delving into the use of social media and digital marketing that helped propel Lady Gaga’s rise from an unknown singer to a world-wide entertainment phenomenon who continues to redefine the music industry. A great way to kick the week off.  Maybe it’s having passion for the business I’m in, but this got me thinking about all the data Lady Gaga created for her marketing team. Talk about Big Data.

 

It wasn’t just me with Big Data on their mind.  It was a hot topic at this event. Gartner revealed that over 88% of organizations today are not leveraging unstructured data to augment their decision making and customer engagement and our HP Autonomy Speaker Session: “Get 360-Degree Intelligence with Multi-Channel Analytics” drew considerable interest. The highlight of the session was a live demonstration of HP Autonomy’s new Explore Cloud widget-based unstructured analysis application. This solution consumes and analyzes thousands of streams of social media and news feeds in real time to find the “hidden unknowns” lurking in a sea of data that is generated every minute or every day. See Dan Burke’s post on this, for more.

 

Multi-channel analytics are changing the definition of ROI. What used to be known as  “Return on Investment” has shifted to “Return on Information”. Information and the velocity with which it is created is gigantic. To better understand our customers we need to look past traditional rows of numbers and really listen to what they are saying. It is becoming clear that the old methods of voice of the customer - survey, talk, pre-established KPIs places too much reliance on past experiences to derive future views – those architectures and analytics were built for a different world. HP Autonomy’s HAVEn platform brings together everything you need to profit from Big Data. Chris Surdak has written more about HAVEn in a recent post.

 

Check out our complimentary whitepaper: Transitioning to a New Era of Human Information.

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About the Author
Jeff Veis is Vice President of Solution Marketing for HP Autonomy responsible globally for product, partner and field marketing initiatives....


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