HP eats its own dog food with HP Cloud solutions (Part 2)

Last time, I shared with you a couple of examples of how we at HP are using our own cloud solutions to transform the way we do business. Contrary to common perceptions, cloud computing is not just about cost reduction. It has far greater impact to the business and its bottom line. At HP, the cloud enables us be more agile and innovative. Cloud computing can help businesses manage risks and improve customer loyalty. Below are some examples.

 

Brand protection through the cloud

 

HP’s printing unit is a multi-billion dollar business with printers, ink, and toner cartridges sold in every corner of the world. Over the past few years, there has been an increasing trend of counterfeit ink and toner cartridges being sold through legal and illegal channels. In fact, counterfeiting is a global problem. The Counterfeiting Intelligence Bureau of the International Chamber of Commerce states that the counterfeiting industry accounts for an estimated $600 billion a year of world trade. Consumers who purchase counterfeit products suffer from inferior product quality and value, and their satisfaction could be greatly impacted. For manufacturers of genuine products, counterfeiting poses a challenge in revenue loss, brand erosion and declining customer loyalty.

                       

 

To combat the counterfeiting of its ink cartridges, HP developed and deployed the Global Product Authentication Service (GPAS), a cloud solution that combines encrypted security labels and mobile product authentication technology. HP GPAS is a software-as-a-service (SaaS) running on an enterprise-grade infrastructure-as-a-service (IaaS) environment managed by HP’s Enterprise Services—the same folks who deliver Enterprise Cloud Services to businesses and governments around the world.

 

Because it’s running on a scalable platform, the software can scale up and down quickly to meet the business demand.  That’s the beauty of our cloud solutions. Imagine near holiday seasons or back-to-school days, the number of authentication requests would go off the roof as consumer purchase spikes—GPAS can support these spikes.

 

What make HP’s GPAS solution unique is its numeric code encryption engine, which can quickly generate huge batches of numeric codes—a key capability for companies like HP that need to create millions of security labels each year.

 

Imagine a consumer is shopping for an ink cartridge at a retail store. Using her smart phone and any standard Quick Response (QR) code reader, she would simply scan the security label on the HP ink cartridge box. If she doesn’t own a smart phone, she would text the numbers on the security label. In either scenario, she would immediately receive a message verifying if the security label’s code is valid. If it isn’t, the cartridge is probably a counterfeit and the consumer will receive information on how to report it.

 

HP’s brand police can access real time analytics through the GPAS solution with heat maps showing where the authentication requests came from and where counterfeit products are being spotted. With its own cloud-based solution and infrastructure, HP brand managers found an effective weapon to combat and track product counterfeiting worldwide, while protecting brand value, increasing consumer loyalty and minimizing financial risks.

 

We at HP are not stopping here. We’re putting a ton of internal and customer-facing workloads on the HP Public Cloud as well. I’ll share more details with you in future blogs.

 

Learn how

 

If you would like to learn about how cloud can help you transform your business, join us at HP Discover 2013 Barcelona, December 10-12, where we will detail our recommended approach for IT and business transformation to the cloud, and share how we are partnering with customers to make hybrid a reality today.

 

Register today for HP Discover Barcelona. I look forward to sharing more stories with you!

 

 

 

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