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3 important lessons we’ve learned about cloud and automation from working with clients

By Michael Zuber

HP Cloud Leader (Americas)


“Engineers need to get in the field or what they build won’t work as expected.”

— Bill Hewlett, 1949


Experts in server room.pngNearly 65 years later, our legendary co-founder’s words still resonate inside HP. Developers, R&D teams and product marketing leaders are continuously meeting with customers to not only help address current problems, but to listen and observe about what their future needs will be.


As Mr. Hewlett observed, it’s the only way that we can be sure our technology will perform for customers the way they need it to.

Working with customers “in the field” has certainly been instrumental in developing Automation, Orchestration and Cloud software—doing so without understanding the customer in detail, their needs and how the software would have been a recipe for disaster.


Here are three of the important lessons we have learned about cloud and automation from working with customers on projects:


  1. Automating infrastructure alone is pretty pointless — Many enterprise software vendors have focused only on the base infrastructure. By being in the field, HP has realized that although the infrastructure layer is very important, clients need to address the rest of the stack with the same level of automation and management. Tackling some of these hard challenges to automate infrastructure, applications and databases have also led to many of our most valuable advances for clients.

  2. Virtualization is heterogeneous and open — Clients have made it clear that cloud and automation will need to support all the relevant virtualization and hypervisor providers, including the open source variety. As OpenStack continues to become a stronger and more complete solution, especially for Development and Test environments, HP has listened and become the only provider for mixed and multi-hypervisor data centers.

  3. Not all IT will be in the cloud — Although much of the tech industry is rushing to embrace the cloud, clients expect to retain a significant portion of their IT environments as physical architecture. There is a wide range of reasons, from legacy backward-compatibility issues, to some systems being considered to “core” or just a general risk mitigation strategy. Regardless of the rationale, though, we have seen that hybrid environments are here to stay, which is why HP has focused on developing an integrated automation and cloud solutions that work across both physical and virtualized environments.


We learn valuable insights from customers every time we’re in the field, and it shows in the fundamental decisions we’ve taken to developing technology.


Learn more


Find out how HP Software’s integrated portfolio of Automation, Orchestration and Cloud Management software helps to automate the complete life cycle of IT services—from routine, repetitive tasks and operations to automated application delivery in the data center or as a cloud service.




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