Get Engaged – HP Marketing Optimization Blog
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Digital Marketing

Gabriele Di PiazzaCompressed.jpgMy name is Gabriele DiPiazza, Digital Marketing Leader, with HP Autonomy and I would like to welcome you to our blog for practitioners in the Marketing Optimization field. You can expect to see contributions from those that eat, breathe and sleep different aspects of digital marketing as they share their thoughts, insights, experiences and resources. This will include topic areas such as: Web Experience Management,  Web Optimization, Social Media and Marketing Analytics, Advanced Search Marketing and Rich Media Management among others.


At this moment in time, Marketing is one of the most exciting and dynamic industries. Change is constant and marketers need to adapt to the new landscape of social, mobile and cloud to respond to audiences that are, not only demanding, but also informed and networked on many levels.


This is a key growth area for HP and we hope this will provide you with a unique opportunity to network and interact with peers, as well as tap into a community of wider industry expertise as you navigate your way to a better understanding of how you can tap into the customer interaction data from across your multiple marketing channels, in real time.


Meet the team.

I mentioned that there would be a range of expert voices contributing to this channel. Let me introduce some of them:


  • Sunil Menon, CTO Marketing Optimization
  • Henry Eakland, Digital Marketing Evangelist
  • Jenny Ryan, Director of Product Marketing, Digital Marketing
  • Madhukar Kumar, Vice President, Digital Marketing
  • Martin Cuellar, Digital Marketing Evangelist
  • Will Cook, Digital Marketing Evangelist

What’s next?

If there are particular subjects that you would like to see addressed on this blog please feel free to comment. We are always keen to hear about what matters most to you.

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About the Author
Gabriele Di Piazza is Vice President of Marketing Optimization for HP Autonomy. In this role, Gabriele leads a team responsible for the prod...

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