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Digital Marketing: Discovering the Hidden Consumer

CMS Wire recently published an article I wrote on gleaning customer insight. Entitled “Reading between the lines: Discovering the hidden consumer“, this article delves into how marketers can make smarter, revenue-driving decisions by observing their customer’s behavior and learning from customer interaction, behind the scenes.

I cover key topics such as:

  •  Marketing’s Do-Over Option
  •  Multidimensional View of the Customer
  • Discovering the Hidden Customer: The Convergence of Marketing, Big-Data and Analytics
  • A Real Big Data Analytics Platform for Marketers

Read the article and find out what does the movie “Groundhog Day” has to do with  digital marketing? I’d love to know your thoughts!

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About the Author
Sunil Menon is CTO and heads up Product Management for Marketing Optimization at HP Autonomy. Sunil has over 17 years of technical and busi...

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