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The CIO is being pressed to maximize IT operations’ ability to support business growth as well as to help the business harness its own data to gain better insights. Congruently, analytics is evolving to the point where you can ask your data what you need to know, rather than what the structure that houses it will permit. This means that the enterprise will be increasingly driven by deeper understanding of data, and by the CIO’s ability to deliver that capability.
Consider the depth and breadth of the data you’re gathering now. Look at the kinds of information you can give the marketing or product development teams about how your customers interact with your website, software, or social media.