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How to survive the coming shift to social business and systems of engagement

keithmacbeath.jpgBy Keith Macbeath, Senior Principal Consultant, HP Software Professional Services


As a consultant, a big part of my job is meeting with customers and hearing about their IT concerns. A little while ago, I had a fascinating discussion with an HP customer about social business that illustrates how IT is radically changing. Simply put, this customer is concerned about making sure their organization is adapting to systems of engagement.


Systems of record are all the number-crunching, data-managing tools, systems and repositories on which today’s IT is based. But as life has moved onto the Internet, suddenly there’s a virtual world that people are living in and interacting in and socializing in. These are systems of engagement.


Wherever your organization is in grappling with social business and systems of engagement, there are two critical points to think about as you move forward.

Labels: Social Business
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