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Brady battles bogus goods with HP Global Product Authentication Services

Most of us know it when we see knockoff luxury goods such as purses and sunglasses being hawked by street vendors and sold at flea markets. But counterfeiting is not just a problem for the Louis Vuittons and Ray-Bans of the world. From children’s toys to prescription drugs, the U.S. Chamber of Commerce has found that as much as 64% of counterfeit products are purchased from legitimate shops and retailers — bilking consumers with inferior (or worse, unsafe) goods while saddling manufacturers with a triple whammy: loss of profits; erosion of customer trust; and potential litigation, as liability often falls with the brand owner.


As you might recall from an earlier post here, HP developed Global Product Authentication Service (HP GPAS) so that consumers can use their mobile devices to instantly tell whether goods are authentic before purchasing. Simply scan a QR code on the packaging when you’re in a store to find out if the item is the real McCoy — or a clever fake. The QR code is reconciled against authentic codes stored in HP’s secure cloud, and an immediate response is returned to the customer.

Use the cloud to combat counterfeit goods, and impact the bottom line

16C.Heather-Tendo Communications SF-STOLL 2012.jpgHow can IT deliver value to the business? That’s a perennial topic here on the blog and in the Discover Performance ezine. I recently came across an example of an IT solution that addresses a serious and growing concern for businesses: counterfeit goods.


If you haven’t read much lately about counterfeiting, you might dismiss it as a problem that mainly affects the makers of luxury watches and handbags. But counterfeit goods have infiltrated nearly all aspects of commerce—medicine, auto parts, electronics and more. The issue goes beyond potential loss in profits (although that loss is hefty: counterfeiting is expected to have a $1.7 trillion impact by 2015). Counterfeiting not only erodes customer trust, it can also have fatal consequences. To take just one example, according to the International Policy Network, approximately 700,000 people die each year from counterfeit malaria and tuberculosis drugs alone.


This is where IT can make an impact. HP developed a service using cloud and mobile technology that makes it easy to tell instantly prior to purchase whether goods are authentic. For businesses, the HP Global Product Authentication Service can have real bottom line results, not only by uncovering counterfeit products, but also by reassuring customers that they’re buying the genuine article.

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About the Author(s)
  • Lending 20 years of IT market expertise across 5 continents, for defining moments as an innovation adoption change agent.
  • This account is for guest bloggers. The blog post will identify the blogger.
  • I'm the community manager for Discover Performance and have been a writer/editor in the technology field for several years.
  • Mike has been with HP for 30 years. Half of that time was in R&D, mainly as an architect. The other 15 years has been spent in product management, product marketing, and now, solution marketing. .
  • Maurice was appointed VP of Customer Experience for HP Software in 2014 after a career in hardware, software and services at DEC, Compaq and HP. He reports to the GM of HP Software, Robert Youngjohns
  • Paul Muller leads the global IT management evangelist team within the Software business at HP. In this role, Muller heads the team responsible for fostering HP’s participation in the IT management community, contributing to and communicating best-practice in helping IT perform better.
  • Rafael Brugnini (Rafa) serves as VP of EMEA for HP Software. Joining in 1996 and has more than 20 years of knowledge and experience linked to HP. He resides in Madrid with his wife and family, and in his spare time he enjoys windsurfing.
  • Evangelist for IT Financial Management (ITFM), IT Governance and IT Portfolio Management, consulting IT organisations for Close to 15 years on principles of good governance.
  • Chief of Staff for Software & Information Management IT at HP, driving business and IT initiatives, as well as executive, employee, and customer communications and management of change for the CIO of HP Software.
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