Webcast: “CIOs vs CMOs: Who’s biggest on Big Data?”—register now!

As vendors make inroads by selling to LOBs—and getting chief marketing officers (CMOs) to sign the contracts—Big Data initiatives are as likely to be born in marketing as they are in IT. To find out how this new environment is changing the roles of IT and marketing/LOBs, HP Discover Performance is hosting a webcast that brings a CIO and CMO together for a frank discussion of Big Data. Who should have control? 

 

Tune in to hear both camps discuss, debate and hash out the issues. Listen to the conversation, “CIOs vs CMOs: Who’s biggest on Big Data?” on October 30, 11 am PDT, to see where Big Data is headed, how it will get there, and if the CIO and CMO can bury the hatchet along the way. Register now.

Labels: Big Data
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About the Author
Alec Wagner is a longtime writer & editor, enterprise IT insider, and (generally) fearless digital nomad.


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