How HP Software helps create, secure, deploy and manage mobile apps

tablets everywhere.jpeg

 

There are two types of mobile applications. There are customer applications and there are “Enterprise applications”. Enterprise mobile applications are used by internal employees and partners. While these two types of mobile application share requirements, they also have a number of different requirements. We’ll therefore look at them separately.

 

We’ll start with customer applications.

 

Customer Mobile Applications

Remember when the iPad first came out? The press said, “lovely device for looking at stuff, but you can’t actually do anything with it”. This has changed. Mobile apps increasingly allow you to do things and most relevant to this discussion, they allow you to start business processes.

 

Google research found that people like to initiate transactions from mobile devices - 65% of the time for a shopping purchase, 47% for booking a trip, and 59% for financial transactions.

 

Examples of consumer transactions:

  • asking for a home loan
  • buying or selling shares
  • paying a parking fine
  • paying for parking
  • finding and booking with a doctor when travelling
  • initiating a health claim
  • ordering 2000 LED light bulbs for the refurbishment of Heathrow airport
  • returning 60 cans of unused paint

What we’re saying, in “Geoffrey Moore terms”, is that customer-facing mobile apps now change the System of Record of Enterprises. This is important. Mobile apps have moved from viewing to changing Enterprise data. This brings in a whole series of requirements regarding their creation and management.

 

Enterprise Mobile Applications

There are very few Enterprise mobile apps at the moment. But the pressure from the business to “mobilize” Enterprise app functionality is huge - HP’s own research found that 76% of business users are demanding mobilization of existing Enterprise apps.

 

Enterprise mobile apps allow both internal employees and partners to initiate and take part in business processes. They  make it easier to initiate business processes because we can do so from anywhere, at any time. And they make business processes faster because they don’t get bogged down by people who are not sitting at their desks. Mobile Enterprise apps modify the Enterprise’s Systems of Record, often very directly.

 

Examples of Enterprise Mobile Apps:

  • expenses claims
  • adjusting travel plans
  • signing off the return of 60 cans of unused paint
  • adjusting a light-bulb production run
  • firing off a 2-for-1 campaign for all our Libyan stores
  • adjusting the power of servers based on performance monitoring

In the next post, I'll look at the requirements for customer-facing mobile apps, and see how HP Software helps with these.

 

 

Why mobility, Now?

The business wants mobility. Mobile customer-facing apps allow the business to match and beat competitors – everyone’s doing it!!!

 

More than this, mobile apps are often more convenient to the business’s customers than fixed ones – 60% of us prefer to initiate transactions from mobile devices. The same is true of Enterprise mobile apps. 74% of businesses want them. Why?

 

Because they allow business processes to progress faster. And because, coupled with analysis from Vertica and Autonomy, it allows employees to help customers better and optimize operations (like the retailer Guess? does – using mobility and Big Data to arrange their stores to maximize sales on a day by day basis).

 

But mobility is about more than just taking an existing web app and producing a mobile version. Because we are “out and about” with the customer, employee or partner, we can use geo-positioning information, scans of bar-codes, pictures, video, sound recording and the like to create a more useful user experience. 

 

By : Mike Shaw

Comments
Travailler moin(anon) | ‎12-23-2013 01:39 AM
Continuez par la, c'est un plaisir de vous lire.
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About the Author
Mike has been with HP for 30 years. Half of that time was in R&D, mainly as an architect. The other 15 years has been spent in product manag...
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