Our main Discover Performance site just interviewed big data writer Edd Dumbill about the cultural changes enterprises will experience as they shift—and shift they must—to a data-driven world. Dumbill talks about how to create an enterprise that truly understands how to draw business value from big data, but we worried that his common-sense approach still sounded like a huge shift to make all at once. His reply was that it’s OK to start small.
While “don’t throw out data” is one of Dumbill’s core principles, he notes that the infrastructure to support a “keep everything” data mentality is only just emerging.
Organizations will need to rely on their