Is a cocktail napkin in your mobile design future?

MJarticle.png"They said I could only…."

 

Those are five words that don't tell us anything, but can say so much. They say that the speaker wasn't able to quickly articulate what he wanted the audience to hear; they say his thought was lost before it even started. They also say this could be a Webby Award acceptance speech. In fact, it was a Webby Award acceptance speech from The Onion in the humor category. But it got me thinking how business people need to change how they go about developing requirements for apps in the mobile world.

 

This is an excerpt from a recent article I wrote for Information Week. In it I discuss the importance of brevity in mobile app design and in life. I encourage you to read the full article here.

 

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About the Author
Mike Jennett is a highly respected tech industry award winner with an extensive background in technology focusing on emerging trends. He is ...


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